ABK Group opens first flagship store in Milan

The renowned Italian ceramic group has opened its first showroom in Italy and launched the ABK Group Studio project.

ABK Group, one of Italy’s leading porcelain tile manufacturers, opened its first flagship store in Milan on 16 April during Milan Design Week. Located in Via Fernanda Wittgens, the store has a total floor space of more than 150 square metres and showcases collections from all the group’s brands.

Designed to offer a customised, rapid and highly flexible service, the store concept is aimed at architects, interior designers and general contractors, who will have the opportunity to find out more about ABK Group’s extensive range of Italian-made products and the cutting-edge technologies used in their production.

The spacious ground floor is devoted to the world of Slabs (under the ABKStone and Materia brands), large-format ceramic surfaces for kitchens and furnishings and Wall Decor. It also showcases products developed in collaboration with renowned designer, art director and interior designer Paola Navone.

The basement houses a materials archive, the ABK Group Studio, which contains samples of all the most important indoor and outdoor surfaces produced by the group. With this new opening, the group aims to consolidate its position in the Italian and international markets and to increasingly establish itself as a strategic partner for its customers.

The opening of the new flagship store is an important milestone in the ABK Group’s remarkable growth trajectory and a key component of the more than €30 million investment plan announced by the group at the end of 2023.

The flagship store is the first step in the ABK Group Studio project aimed at the world of design and architecture professionals, which will be followed by other strategic store openings in the coming months and the launch of a dedicated digital platform.

“Inside this space, customers and partners will be able to view our very best Italian-made products and access all the company’s experience and expertise,” explains Alessandro Fabbri, Managing Director of Sales & Marketing at ABK Group. “Our aim is to focus on customers, building increasingly close relationships and providing tailor-made services to meet their every need. We believe that these are the factors that truly differentiate us in today’s increasingly competitive market.”