The Birth of Claytech

Nov 28, 2003

28/11/03 - Thanks to its role of key international exhibition for all segments of the ceramic industry (tiles, sanitaryware, tableware, artistic ceramic, heavy clay, refractories, technical ceramics and powder metallurgy), and in order to strengthen its position as the most representative showcase for the complete production chain of suppliers to the ceramic industry, allowing visitors to find all solutions to their requirements at a single exhibition, Tecnargilla 2004 is launching a new exhibition section called Claytech.

"Claytech - Technology, Research and Innovation for the Brick and Tile Industry" will draw together companies offering technological solutions for brick and roof tile production, a segment that was represented at Tecnargilla 2002 by about a hundred exhibitors occupying a gross area of approximately 9,000 square metres.

As with Kromatech in 2002, once again the organisers' aim is to enhance the profile and visibility of a sector that merits specific attention, particularly given that it concerns a group of visitors who are only rarely interested in the other exhibit sectors at Tecnargilla.
The Claytech section will be held in a single exhibition area, which will be clearly identified by customised exhibits and graphic designs and colours reflecting the new logo (a stylised representation of a bent tile between the two parts of a mould, visually linked to the C of Claytech and the T of Tecnargilla).
However, Claytech will not just be an exhibit area. It will also feature events such as conferences, seminars and displays specifically designed to attract the interest of visitors and exhibitors. Andil-Assolaterizi (Italian brick and tile manufacturers' association) has already confirmed that it will contribute by organising several initiatives. Group tours of brickworks will be organised to allow visitors to experience the latest production technologies in operation.
Last but not least, Rimini Fiera is organising a series of marketing initiatives with the aim of attracting brick and tile manufacturers from all over the world. These include: - a specific advertising and press communication campaign for leading international brick and tile industry magazines,
- mailing and personal invitations for this target segment,
- support for foreign visitors in organising their travel arrangements and accommodation.