Countdown to Expo Revestir

The largest South American ceramics fair will take place in São Paulo, Brazil, from March 10 to 14, hosting 300 exhibitors, including 18 Italian suppliers of equipment and technologies.

The countdown has begun for Expo Revestir, the largest international fair in South America dedicated to flooring and covering surfaces, bathroom furniture, interior finishes, and machinery for the ceramic industry. The doors of the 23rd edition of the event will open on March 10 in São Paulo, Brazil, at the São Paulo Expo exhibition center, which will serve as the showcase for the most important national and international brands in the sector for five days, until March 14.

The event, organized by Anfacer, the Brazilian association of ceramic tile and sanitary ware manufacturers, will bring together over 300 exhibitors across a total area of 65,000 square meters. Among them are the leading Brazilian brands in the segments of ceramic tiles and sanitaryware, bathroom accessories, ornamental stones, mosaics, wood, laminates, cement, glass, doors, windows, and other finishes.

Italy will take center stage in the ceramic machinery sector, represented by a large collective organized by ACIMAC (The Italian ceramic machinery and equipment manufacturers’ association) in collaboration with Italian Trade Agency, featuring 18 major players: Air Power Group, BMR, Cimes, Certech Group, Gruppo Tecnoferrari, Inter Ser, LB Technology, Minerali Industriali Engineering, Novaref, Officine Smac, Ricoth, Sacmi, S.C.F. Colorificio Ceramico, Siti B&T Group, Stylgraph, System Ceramics, Surfaces Group, and Tecno Diamant. Within the Italian collective, which will also serve as a distribution point for the Ceramic World Review magazine, there will be a stand for Tecna, continuing its promotional tour in the main global ceramic markets ahead of the next edition of the International Surface Technology Show, scheduled for September 2026 in Rimini.

For the Italian ceramic machinery sector, Expo Revestir will be the second international trade fair event where ACIMAC and ITA will organize a collective participation. The week before, Italian technology will be showcased at Indian Ceramics Asia (from March 5 to 7 in Gandhinagar, Gujarat).

Expo Revestir is the third-largest trade fair in the world in its segment and shows its international character. The 2024 edition saw exhibitors and visitors from 52 countries, attracted by the business opportunities offered by the event, which is becoming an increasingly important hub in South America for the launch of cutting-edge innovations and new products.

"Expo Revestir is a recognized platform for promoting business", highlights André Soares, CFO of Expo Revestir and Anfacer. "The event has grown alongside the sector and, with each new edition, offers initiatives that stimulate and create valuable connections for the entire supply chain."

Among the novelties of the fair is the extension of the opening hours and the duration to five days, to maximize the business opportunities and connections with both distributors and professionals from the design and architecture world.

“Expo Revestir has a consolidated trajectory and a constant commitment to evolve”, adds Maurício Borges, CEO of Expo Revestir and Anfacer. “We have set new standards for the industry, bringing innovative concepts that will boost businesses and create a lasting legacy for civil construction. Innovation is part of Expo Revestir history. In 2025, we will keep surprising and inspiring all”.

Expo Revestir 2025 also has a new look at experiences and content. Along with FIER+, the event will feature a dynamic program of inspiring talks and debates led by partners and curators, making interactions more immersive and aligned with industry trends.

The event will also host renowned architecture and construction awards. Celebrating its 10th anniversary, the Best In Show Award will highlight the event’s most innovative releases in 15 different categories. The winners will be announced on March 12th, 2025. The Destaque Expo Revestir – Revista Anamaco Award will take place on March 10th, honoring the country’s leading resellers.

Another highlight will be the Ceramic Tile Installer Center Workshop, which for the second year will offer practical and theoretical programming on excellence in the tile installing process.