“The enhanced aesthetics of living”

Sociologist Francesco Morace will speak at the Vetriceramici event at Cersaie on 27 September.

Francesco Morace, a sociologist and essayist who has been working in the field of social and market research for more than 30 years, will be the guest speaker at the event organised by Vetriceramici at 4.00 p.m. on 27 September at its booth at Cersaie.

Entitled “The Enhanced Aesthetics of Living”, the event will discuss the four concepts that Morace sees as embodying the paradigm of the future: Uniqueness, Sustainability, Timeliness and Sharing.

These concepts are also key to understanding the challenges that the ceramic world must address if it is to meet market and consumer demand for total quality. Following the dramatic changes that have swept over humanity during the past three years, the ceramic industry now has a historic opportunity deriving from its ability to meet new demands, a goal that can only be achieved by increasing the value of its products.

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