I Saloni events in the city

The 49th edition of the “I Saloni” events (14-19 April 2010) will be complemented by intense activity at the FuoriSalone (www.fuorisalone.it) in Via Tortona, the Triennale Design Museum and the Brera zone, a key area for the Milan design world with a high concentration of showrooms, galleries and spaces devoted to design and contemporary living. These areas will be hosting some of the leading producers of the most varied and innovative floor and wall covering materials and interior finishings.

The finest offerings from the world of Italian ceramic will be on display in the Triennale Design Museum in Milan, where an exhibition devoted to the world of children is being organised by Confindustria Ceramica under the umbrella of Ceramic Tiles of Italy. Exhibition events based on concepts of play, free time and a child-scale city will offer innovative approaches to urban design and sustainable living. Curated by Aldo Colonetti and with exhibit design by Franco Origini, this wide-ranging initiative brings together manufacturers of ceramic tiles, bathroom furnishings and installation products.

The excellence of Italian ceramic is represented by seven companies: Casalgrande Padana, which commissioned Studio 5+1 AA to create “Diamante Magico”; Ceramiche Coem which is showcasing “CrystalTile” by Giacomo Sanna; Cooperativa Ceramica di Imola with “Prospettive Magiche” by Massimiliano Raggi; Etruria design, which is presenting “Tappeto Volante” by S.O.S. Matteo Origoni; Mapei, which commissioned Matteo Beraldi to create “Labyrinth”; Marazzi which built “Cerabilintino” to a project by Massimiliano Pescio; and Simas which asked the Terri Pecora design firm to develop “Kid at heart”.
Numerous other events organised by the companies will be held both in the streets of Milan and directly in the company showrooms. These include:

Tagina
Factory Tagina
14-19 April - Pasticceria De Santis Via Tortona 28

Florim
“Anima Sonora” installation created by architect Sergio Bizzarro for SPA Design 2010.
14-19 April - Superstudio 13, Via Forcella 19

Refin
Quadrato Tre Dimensioni (new prospects for ceramic products)
13-19 April, 10.00-22.00 in Triennale in Milan and c/o Refin Studio, Foro Bonaparte 68

Terza interpretazione - Quali cose siamo
Triennale Design Museum
from 27 March

Iris
Assi del Consiglio
13-19 April, Via Londonio 22

Fiandre
Geologica Shop Milano - Via Francesco Sforza
15 and 17 April (19.00-21.00)

Area 109+ "Around Food" – Il Sole 24 Ore
Il Sole 24 Ore headquarters. Via Monte Rosa
13 April

town@house street
14-19 April, Via Goldoni, 33

One Trip Hotel in Milan
Via Tortona 7
14-19 April

Sant’Agostino
Spazio Fiorentini
Officine Fiorentini, Via Savona 35
14-19 April, 10.00-22.00

Lea Ceramiche
Caffè Letterario
14-19 April, Lea Ceramiche Show Room , Via Durini, 3

Sicis
Sicis Next Art
14–19 April 10, Via Fatebenefratelli 8

Fornace della Cava
Fruit and SPA
13-19 April, Superstudio 13, Via Forcella 13