Tecnargilla in Argentina, China and Thailand

The promotion of Tecnargilla, the world's leading show for ceramics and brick technologies, stopped off in Thailand, Argentina and China, three key markets for the ceramics industry.

From 11-13 September, the campaign visited Asian Ceramics, Bangkok, a trade show very popular with ceramics firms from Asian countries. Meanwhile from 19-23 October, the event travelled to the ATACER convention in Olavarria, Argentina, the eleventh international ceramics congress on glass and refractories. The Tecnargilla stand was visited by many local firms interested in visiting the event to be held as usual in Rimini, from 22-26 October 2014.

The campaign in the important Chinese market also began in recent weeks, targeting local ceramics firms and local suppliers to the industry.