Tecnargilla Design Award - Vidres

Multieffects - Multicolours
Plays of light and optical effects are combined in a unique vision. The new digital decoration technology is able to create products and cutting-edge decoration techniques. The resultant extremely high aesthetic quality is achieved by transferring high-resolution images together with the exceptional performance of latest generation technical ceramics and the unique effects attained with Vidres products.

Perspective
Everything we find in nature has two sides, two forms that combine to make up reality. Every individual unit needs another to attain completeness and a higher result. Yin joins with Yang, the sky with the earth, man with woman, the day with the night. Based on this idea, the project uses the most advanced digital printing technology to create a unique decoration consisting of two graphic designs in a single structured panel. A product with two independent faces printed in a single application allows two different designs to be created on the same tile. The perception of the image changes according to the angle the tile is viewed from.