Tecnargilla: official visits by buyers from 16 countries
The official delegations of foreign buyers who will visit Tecnargilla, the world's biggest trade fair for production technology for tiles, sanitary fittings, dishware and bricks, are currently being decided on.
Russia, the former CIS Republics, Egypt, Algeria, Jordan, Tunisia, Morocco, Turkey, Iran, Sub-Saharan Africa and the Balkans are the countries and areas from which the organisers are selecting operators who will meet the exhibitors at Tecnargilla and the section dedicated to bricks, Claytech, in special B2B meetings or while visiting the event.
The delegates, who are mainly new investors interested in buying the most innovative technology available, will also be selected with the contribution of the Ministry of Economic Development and the ICE-Agenzia foreign trade agency.
The official delegates will help to expand the number countries of origin of international visitors. At the last event they reached the record number of 110 nations for a total of 14,822 visitors, accounting for around half of the total visitors.
Tecnargilla is indeed the industry trade fair that boasts the highest number of international attendees, thanks in part to the intense international promotional campaign started over a year ago. Its activities have been organised with a press campaign taking in the leading international print and multimedia publications of Great Britain, Germany, France, Spain, Portugal, Russia, China, Iran, India, Argentina, Brazil, and Sub-Saharan Africa, as well as the major Italian industry journals, of course.
Tecnargilla has also been promoted at the industry's main international trade fairs (SibBuild, Indian Ceramics, Revestir, MosBuild, Keramika, Ceramics China and Cerafair) via representatives and a stand. In addition to these activities comes direct contact with the leading industry associations in the ceramic sector, and promotional activities with the national chambers of commerce.
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