Tile of Spain is promoted in India

For the fifth year running ASCER organized a group participation of Tile of Spain - the umbrella brand for the international promotion of Spanish ceramic tiles- in ACE TECH 2013. This international fair was held from 17th- 20th of October in the Mumbai Exhibition Centre in Mumbai, India.

The Spanish group participation organized by ASCER included the sum of 8 ceramic tile companies in the event: Apavisa, Azulejos Mijares, Cerámicas Aparici, Gres de Aragón, Hijos de F. Gaya Forés, Neolith, Pamesa and Realonda.

Specifically, the Spanish participation altogether took up 170 square meters in the Hall 1 of the architecture, building and engineering fair.

 ACE TECH is India's leading architecture, construction and engineering trade fair. Six editions of the event are held each year in the country's main economic hubs, (Mumbai, Chennai, Delhi, Bengalulu, Kalkata and Ahmedadad) Mumbai is the most important edition, which gathers the highest number of exhibitors and visitors. The event was the ideal showcase for the latest trends, the most innovative products and cutting-edge technological solutions from Spanish ceramic wall and floor tile manufacturers.

 Spanish participation at ACE TECH aimed to boost the Spanish ceramic tile industry's presence in the Indian market, with particular emphasis on improving their position for specific advisors. It must not be forgotten that together with China, India is at the forefront of the Asian economic recovery, thanks to measures designed to boost domestic demand.



During the first quarter of 2013, exports of Spanish ceramic tiles increased by 10% compared with the same period in the previous year. In terms of value, exports reached 1,161 million Euros.

 In 2012 the Spanish ceramic tile industry exported 80% of its turnover to 180 countries. The annual turnover in 2012 reached 2,656 million Euros. The ceramic tile industry is the third sector in terms of commercial surplus contributing to the Spanish economy. Besides, it is one of the most outstanding examples of industrial cluster in Spain as well as in Europe. In the first semester of 2013, exports to India were ahead of 5,5 million of euros, and India is currently the 39th market in the ranking of Tile of Spain´s export destinations.

Indian market is very attractive for Spanish Ceramic Tile Manufactures due to its continuous economic growth and its huge size. Tile of Spain has the opportunity of positioning itself in high market segments of added value in India. 

As a result of the growing interest in the Indian market, the 2013 international promotion program includes a series of initiatives, - including participation at trade fairs - aimed at establishing a country-image and helping Spanish brands and businesses to position themselves on the market.