CERFORM organises next "Sensibility and Scenarios in Visual Merchandising" course

The next “Sensibility and Scenarios in Visual Merchandising” course aimed at company personnel responsible for trade fair and showroom displays of ceramic products will be held on 28 and 29 January in Sassuolo. The course is organised by FOR, the Cerform division devoted to managerial training in the ceramic industry.
Effective use of visual merchandising is a way of creating added value and standing apart from competitors, particularly in this period of falling demand. Participants will have the opportunity to explore the latest and most innovative visual communication and product display techniques with a view to improving visibility with end customers.

The lessons will be given by Francesca Zorzetto, marketing expert and lecturer at the prestigious Polimoda institute.



For information contact Stefania Tullo at Cerform, [email protected], tel. +39 0536 999811