Coverings 2014 awards Best Booth Honors to Florim, Torrecid, Atem and Colorker

Coverings 2014 (held at the Las Vegas Convention Center from April 29^th to May 2^nd) awarded four exhibitors with the annual Best Booth Awards for their capability to captivate attendees with show-stopping booth displays and inspiring products.

Florim, a perennial favorite known for its innovation and extensive product lines, was awarded with the "Overall Best in Show" award with its outstanding interpretation of an Italian outdoor villa designed by Paolo Porta. The structure, designed to reflect Florim's headquarters, was designed using recycled materials and low-VOC paints, to reflect the company's commitment to providing sustainable materials. Showcasing its four brands throughout, the villa guided visitors along a grassy path with its new ultra-thick tiles from Floorgres that mimic stone pavers. Hidden inside, the brands intersected with a beautiful showcase of bathroom and living room vignettes, revealing the breadth of possibilities available. From Calcutta marble to rustic wood-inspired planks and colorfully printed distressed tiles, each vignette offered a sophisticated look for a variety of design aesthetics. The Florim booth also showcased its products manufactured in the U.S. with an area inspired by the warmth and beauty of wood and stone looks, highlighting its new line of colorful, distressed wood-look planks called Charleston in a living room vignette.

First-time exhibitor, Torrecid, earned a Best Booth ribbon for its creative design, inspired by a social club, with both indoor and outdoor spaces. Creating a relaxing, serene environment, the company considered its booth an ode to ceramic tile, showcasing the infinite design possibilities. From wood-planked flooring to cement-inspired ventilated facades, the outdoor walkway conveyed the strength and flexibility of the brand's ceramic lines. Moving into the bathroom vignette, Torrecid's beauty and design prowess shined, revealing its first translucent porcelain offering and a number of stunning products mimicking the look of marble, industrial materials and intricately decorated tiles.  

The further two Best Booth ribbons went to Atem, Ukrain's largest tile manufacturer exhibiting at Coverings for the first time, and to the Spanish tile manufacturer Colorker.