Gardenia&Ariana, the new ABK Group brand

The merger of Gardenia Orchidea and Ariana has created a new brand dedicated to the premium residential market.

ABK Group has unveiled its new Gardenia&Ariana brand based on the concept of “Italian Timeless”.

Fusing the classic, elegant aesthetic of Gardenia Orchidea (acquired by the Group in 2020) with the material innovation and technological research of Ariana (an ABK brand since 2000), the goal of the new brand is to expand the Group’s porcelain stoneware portfolio with a distinctive and comprehensive range.

The first Gardenia&Ariana catalogue offers a wide and versatile collection aimed primarily at the mid-to-high-end residential market, with a particular focus on the bathroom, conceived as a sanctuary of well-being, comfort and aesthetic identity.

In addition to Gardenia&Ariana, the ABK Group also owns the brands ABK, ABKStone, Flaviker and Materia. The Fiorano Modenese-based group is one of Italy’s leading manufacturers of porcelain floor and wall tiles.

Renowned for its longstanding commitment to technological innovation, over the years ABK Group has pioneered a number of innovative ceramic materials, including 3Dtech surfaces and FullBody3D, FullVein3D and P.TECH technologies. The Group distributes its products in over 100 countries and employs more than 600 people. In 2024, its consolidated revenue exceeded €194 million.