Generative AI according to Lamberti Ceramics

The Italian chemicals group aims to play a key role in transforming technical and scientific communication tools for the ceramic industry.

With the launch of a chatbot powered by generative artificial intelligence, Lamberti Ceramics opens a new chapter in the relationship between digital technology and the ceramic industry.

The new tool, integrated into the company’s website, can understand natural language, adjust its technical level to suit the user and assist customers, partners and technicians in navigating content and technical documentation.

Unlike more traditional virtual assistants, Lamberti’s chatbot is designed to provide personalised interaction. Its semantic intelligence enables it to guide users through the company’s solutions, facilitate information searches and suggest relevant topics based on users’ interests and needs.

The initiative fits in with Lamberti’s strategic vision of merging its expertise in the chemicals industry with ceramic production processes and digital innovation. The launch of the chatbot is part of a broader technological transformation in which the company is playing a leading role in reshaping the way technical and scientific information is shared.

Its aim is to make even the most complex content accessible, help transform expertise into practical applications and ultimately expand opportunities for information exchange among industry professionals.

With the introduction of this new platform, the Italian chemicals group is strengthening its position as a strategic partner to the ceramic industry, including in the digital space.