Hatria appoints Vincenzo Panza as new Sole director

Vincenzo Panza has been appointed, with immediate effect, to the post of Sole Director ofHatria, a historic Italian manufacturer of ceramic sanitaryware.

Born in Milan in 1962, Vincenzo Panza has a degree in Economics from the Bocconi University, and has held a number of senior management roles for a range of multinational companies.

Hatria became part of CoBe Capital in 2014, and this new appointment forms part of the resulting reorganisation plan aimed at stepping up sales on both the Italian and export markets. The restyling of the logo and the new pay-off "Il bagno come lo vorrei" (exactly how I'd like my bathroom) reflect the company's plan to establish the Hatria brand incisively with designer products made exclusively in Italy.

"I am very proud of this appointment," revealed Vincenzo Panza, "because Hatria has always represented the best of Italian design and manufacturing in the field of ceramic sanitaryware, by adhering to the highest standards of quality, on the strength of the most advanced production technology."