Z&S Ceramco opens Tool Box

Following the launch of the ZS LAB digital platform, Z&S Ceramco is opening a new skills-sharing space in Sassuolo.

After launching the ZS LAB digital platform last year, Zschimmer & Schwarz Ceramco is continuing its skills-sharing programme with the opening of its new Tool Box, an interactive customer-oriented area at its site in Sassuolo.

While ZS LAB provides users with virtual access to the company’s know-how including a wide range of technical knowledge concerning chemistry applied to ceramic processes, the new Tool Box offers more practical, hands-on experience. In an educational, training-oriented approach, the various focus sections devoted to specific aspects of ceramic production are presented with the constituent processes, highlighting critical aspects and proposing solutions.

Multimedia systems allow visitors to view explanatory videos and computerised images to help them understand the various topics, creating an experience that goes well beyond that of a conventional showroom.

Together with the finished ceramic products, Z&S Ceramco also aims to illustrate the various stages of the production process by exhibiting products in different intermediate stages (in many cases along with imperfections and defects), thereby establishing an interaction with the customer on specific themes.

By highlighting and explaining the causes of given positive or negative results, this serves as an invaluable opportunity for dialogue and growth both for Z&S Ceramco and its ceramic tile manufacturer clients.