Colorobbia - the offer for digital printing

Colorobbia’s current range of offerings for digital printing consist of a set of products and services identified by the CINKS brand name. The CINKS range consists of 8 products: Al-Co cyan (for floor tiles), Si-Co cyan (for wall tiles), Red-Brown, Brown, Beige, Yellow, Black, Pink.
The research and development efforts for these inks have focused on 4 key factors for ensuring continuous improvement:

• a search for the widest gamut;
• the maximum flexibility of use of inks, which need to be suitable for all types of products;
• stability for a period of 6 months from the time of manufacture due to a perfectly balanced organic/inorganic mixture;
• environmental safety (CINKS are not subject to risk labels and do not require ADR/IMDG/ICAO labelling for transport).

The service offered by Colorobbia forms part of the company’s customer relationship management system. Depending on customers’ requests, the orders management system coordinates internal working groups with a view to providing all-round support. This includes establishing close cooperation in the design and development of finished products and supporting customers in the industrial start-up of production. For this purpose, Colorobbia has a digital printing technical support team that works worldwide in close partnership with research and development personnel to deliver solutions tailored to customers’ specific needs.
As regards human and material resources, the design support structure consists of a worldwide network of laboratories that employ graphic designers and ceramic technicians with expertise in digital colour management. It includes a team of 12 ceramic technicians focusing on developing new finished product proposals and 12 plotters, along with hardware and software tools for rapid prototyping of finished products.
To provide support during the product industrialisation stage, the company has set up a task force of 20 ceramic technicians who can offer after-sales support in the digital sector. This support is available worldwide thanks to Colorobbia’s 14 global branches.
These figures give an idea of the growing investments that Colorobbia has made with the aim of becoming a key partner for its customers the world over in the process of adopting digital printing.