MagFace®: The next generation in sustainable, adhesive-free ceramic installation technology

MagFace is the world’s first patented and certified magnetic dry-laying system, developed specifically for ceramic tiles and surfaces.

MagFace is the world’s first patented and certified magnetic dry-laying system, developed specifically for ceramic tiles and surfaces. Recognized by the Ceramic Center of Bologna and TCNA, MagFace is protected by international patents (EU EP3349982 B1, USA US 11,285,699 B2, Mexico 396131, China CN 108290375 B), and redefines the way surfaces are installed—without adhesives, mortars, or constraints.

A Revolution in Surface Installation

MagFace enables large-format ceramic tiles (up to 160 x 320 cm, 20 mm thick) to be magnetically fixed to a technical base, allowing seamless and precise installation. This innovative system is not only fast, clean, and reversible, but also scalable and industrially integrable by design.

Designed for Industrial Integration – Licensed, Scalable, Profitable

MagFace Technology is available through a flexible licensing program tailored for manufacturers, importers, and distributors of flooring and wall cladding materials.

The technology can be applied to any ceramic format, size, or surface finish, and is also adaptable to materials such as natural stone, wood, quartz, and synthetics. This opens the door to entirely new product lines for markets increasingly demanding dry-lay and sustainable solutions.

Licensees Access the MagFace Academy Program

Licensed partners gain exclusive access to the MagFace Academy, a dedicated industrial training and onboarding program. The Academy is designed to help manufacturers industrialize and optimize the integration of MagFace magnetic technology into their existing production lines, ensuring:

• Streamlined production processes;
• Technical training for staff;
• Customized engineering support;
• Guidance on testing, certification, and marketing.

Sustainability: From Product to Installation

The global push toward sustainability now extends beyond the product itself and into how that product is installed. Ceramic manufacturers increasingly recognize that true environmental responsibility must also address the installation phase, traditionally reliant on cementitious mortars, adhesives, and chemical sealants.

MagFace offers a radically cleaner, safer alternative:

• No adhesives, no mortars, no chemicals: ensuring safer conditions for installers and eliminating exposure to VOCs and harmful substances.
• Healthier indoor air quality: ideal for residential, commercial, and sensitive environments such as schools, hospitals, and hospitality.
• Full LEED and BREEAM compliance: not only for the tile product, but for the entire installation process—an exclusive value MagFace offers to licensed partners.
• Better sustainability reporting: giving manufacturers a clear advantage in ESG-driven markets and green building projects.

Thanks to MagFace, ceramic brands can now offer certified sustainable installation systems that meet growing market and regulatory demand—while delivering superior performance and design flexibility.

Key Benefits of Surfaces with Integrated MagFace Technology

Integrating MagFace Technology into your products offers immediate added value:

• Rapid Installation: Up to 20 m²/hour with no setting time—surfaces are immediately walkable.
• No adhesives or mortars: Zero dust, zero odors, and no VOC emissions—ideal for sensitive or high-traffic areas.
• Durability & Stability: Certified Heavy Duty (ASTM C627) and impact resistance >55 (ISO EN 10545-5).
• Removability & Maintenance: Surfaces can be removed or replaced without damaging the subfloor.
• Compatibility with Radiant Heating Systems: Thermal performance is not affected by the magnetic layer.
• Moisture Insulation: Effective barrier against rising damp.
• Sustainability: 100% recyclable, zero adhesives, full reusability of materials.
• Vertical Certified Application: Certified up to 110 kg/m² (SPIT Test).
• Health & Safety Certified: VOC- and formaldehyde-free (GB18582-2020); pacemaker-safe (Directive 2013/35/EU).

Why MagFace?

Choosing MagFace means offering surfaces that are:

• More versatile: compatible with dry-lay construction systems worldwide;
• More sustainable: enabling LEED and BREEAM certifications;
• More marketable: a strong innovation lever for your sales and specification teams;
• More competitive: a differentiator in an increasingly standardized product landscape.

Join the MagFace Licensing Network

The MagFace Licensing Program is open globally to manufacturers of ceramic, stone, engineered, or hybrid surfaces. Through licensing agreements managed by Bassi Group International Srl, we provide all the tools, know-how, and support to bring your magnetic-ready product lines to market.