Turnovers of Spanish ceramic tile manufacturers (2001)
The Spanish ceramic tile manufacturers' turnovers
According to official figures released by ASCER (Spanish ceramic tile manufacturers' association), 2001 was another record year for the Spanish ceramic tile industry. Production rose to 638 million square metres (2.7% up on 2000) and sales to 644.9 million square metres (+7.7%). This result is due to the positive situation in the domestic market, with sales of 306 million square metres (+6.4%), and expansion in foreign markets (+8.6% to a total of 339 million square metres), albeit smaller than the 15.5% growth recorded in 2000 (Table 1).
Exports accounted for 52.6% of total sales, a similar figure to that of the previous year. With these figures, Spain has overtaken Italy in production and sales, whereas the Italian tile industry retains its lead in terms of value and average price. The Italian ceramic industry's total turnover is 5,283 million euro compared to Spain's 3,472.4 million euro; Italy's average export price is 8.62 euro/sq.m against Spain's 5.87 euro/sq.m.
Exports
Out of a total turnover of 3,472.4 million euro, 1,988 million (42.7%) is generated by exports, which have increased in almost all markets with the exception of a slight fall in the United States (0.6% down on 2000), in Southeast Asia (-3.3%) and in Oceania (-8.3%). Overall foreign turnover increased by 6.2% in 2001 over 2000 and an almost identical growth rate (+6.4%) was recorded for exports during the first four months of 2002 over the same period in the previous year (Table 2). Compared with last year, the first four months of 2002 show a marked recovery in sales in the United States (14.5% up on the first four months of 2001) and in Oceania (+31%), a downturn in South America (-10.1%) and a continuing negative situation in Southeast Asia (-5.4%).
Production
The following are a few of the most interesting aspects concerning Spanish tile production in 2001:
- although falling, wall tile production accounts for 36% of the total compared with Italy's 21.3%; - porcelain tile (through-bodied and glazed) is produced by just over 30 companies with output amounting to about 50 million sq.m/year; in Italy more than 120 companies manufacture porcelain tile to a total of more than 300 million sq.m/year (48.2% of production);
- production of red body tiles accounts for about 80% of the total (24-25% in Italy);
- production of white body tiles is 20% of the total (75-76% in Italy);
- unlike in Italy, there are very few companies that operate with more than one brand name and sales network. Consequently company growth takes place mostly through an increase in internal production rather than through acquisitions.
Following the acquisition of Laufen A.G. in 1998, the Roca Group has become one of the world's largest ceramic tile manufacturers with a production capacity of about 50 million square meters/year.
Tile production is carried out in the following factories:
Spain: two factories (Barcelona and Castellon de la Plana);
Brazil: Incepa;
USA: Laufen Ceramics (2 factories);
Peru: Celima;
Bulgaria: Fayans Kaspichan.
In 2001 the Roca Group's tile division (excluding Celina) generated a turnover of 316.4 million euro.
Turnover: 313.9 million euro
1995: 157.5 millioni euro; 1996: 183.9; 1997: 204.3; 1998: 223.6; 1999: 233.8; 2000: 262.8.
Production: 17.7 million sq.m
Exports: 68%
Employees : 2,087 (industrial activity only)
The figures refer to various companies including:
Porcelanosa (ceramic tiles - turnover: 126 million euro);
Venis (ceramic tiles - turnover: 102.7 million euro); L'Antic Colonial (ceramic tiles - turnover: 6 million euro);
Gama Decor (bathroom accessories - turnover: 21.03 million euro);
System Pool (hydromassage - turnover: 31.41 million euro);
Butech (tile installation products - turnover: 1.02 million euro);
Noken (taps and radiators - turnover: 1.45 million euro).
The Porcelanosa Group has 350 showrooms and sales branches both in Spain and abroad. These facilities employ 1,472 people and in 2001 generated a turnover of 313.13 million euro, more than 60% of which was made outside Spain. The total turnover of the Porcelanosa Group was 627.01 million euro, divided between 50% industrial and 50% commercial activities. The increase in turnover with respect to 2000 made by production activities was 19.4%, while that made by showrooms and branches was 6.3%.
Turnover: 139.1 million euro;
1995: 66.7 million euro; 1996: 90.1; 1997: 93.2; 1998: 120.2; 1999: 120.2; 2000: 132.2
Production: 23.8 million sq.m
Exports: 60%
Employees: 900
Pamesa plans to double its production at its factory in Brazil.
Turnover: 127.7 million euro
1995: 69.1 million euro; 1996: 72.7; 1997: 87.1; 1998: 99.2; 1999: 115.4; 126.2
Production: 15.4 million sq.m
Exports: 65%
Employees: 875
The turnover is a group turnover and is generated by the following brand names:
Gres de Nules, Keraben, Metropol, Atenea and the hydromassage brands Aqua, Aquabella and Keratrim, acquired during 2001.
Following the merger between Gres de Nules S.A. and Keraben S.A. that took place on 31 December 2001, the two companies now operate under the name Keraben S.A.
Turnover: 126.0 million euro
1995: 67.3 million euro; 1996: 71.5; 1997: 83.5; 1998: 96.2; 1999: 105.2; 2000: 123.2
Production: 16 million sq.m
Exports: 65%
Employees: 830
The company produces single fired tiles, through-bodied porcelain tile and floor tiles.
Turnover: 125 million euro (estimated)
The figures refer to the following companies: Aparici, Tecnigres, Terracuita, Apavisa, Alcora.
The Group produces porcelain tile under the Apavisa brand name.
Turnover: 88.0 million euro
1995: 49.9 million euro; 1996: 49.9; 1997: 64.3; 1998: 75.7; 1999: 79.3; 2000: 80.7
Production: 10.9 million sq.m (floor tiles: 52%; wall tiles: 48%)
Exports: 34.0%
Employees: 434
Marazzi Iberia is part of the Marazzi Group, the world's largest ceramic tile manufacturer with a group turnover of more than 750 million euro. The group turnover is calculated in accordance with European legislative and fiscal rules. The breakdown of turnover (including sales between group companies) is as follows: Marazzi Iberia (turnover: 49.5 million euro; Exports: 26%); Penarroya (turnover: 38.9 million euro; Exports: 45%).
Employees: 744
Turnover: 85.7 million euro
1995: 39.1 million euro; 1996: 45.1; 1997: 54.1; 1998: 60.7; 1999: 69.7; 2000: 74.8
Production: 13.7 million sq.m (floor tiles: 50.5%; wall tiles: 49.5%)
Exports: 54%
Employees: 744
Turnover: 72.5 million euro
1995: 43.9 million euro; 1996: 43.9; 1997: 49.9; 1998: 55.9; 1999: 63.5; 2000: 69.9
Production: 12.5 million sq.m (floor tiles: 38%; wall tiles: 62%)
Exports: 70.0%
Employees: 570
Turnover: 48.1 million euro
1998: 39.9 million euro; 1999: 30.6; 2000: 48.1
Production: 21.3 million sq.m
Exports: 67%
Employees: 400
Turnover: 65.8 million euro
1998: 52.0 million euro; 1999: 57.6; 2000: 61.9
Production: 10 million sq.m (floor tiles: 68%; wall tiles: 32%)
Exports: 60%
Employees: 415
At Cevisama 2002, Rocersa received the Alfa de Oro prize for having presenting the first red-body glazed porcelain tile, produced using materials recycled from the ceramic production process
12. AZUVI
Turnover: 61.2 million euro
1999: 52.9 million euro; 2000: 59.4
Production: 7.5 million sq.m
Exports: 61%
Employees: 500
13. AZULEJERA LA PLANA (Group)
Turnover: 61.2 million euro
1995: 28.8 million euro; 1996 25.8; 1997: 36; 1998: 45.7; 1999: 47.5; 2000: 54.4
Production: 7.4 million sq.m (floor tiles: 77.5%; wall tiles: 22.5%)
Exports: 27.9%
Employees: 345
The figures refer to:
Azulejera La Plana "Alaplana": Turnover: 36.4 million euro; Exports: 34.7%
Real Ceramica: Turnover: 24.8 million euro; Exports: 19.8%
14. COLORKER
Turnover: 58.3 million euro
1998: 33.1 million euro; 1999: 36.1; 2000: 55.3
Production: 6.7 million sq.m (floor tiles: 65%; wall tiles: 35%)
Exports: 55% Employees: 370
Colorker produces porcelain tile under the Colorker Porcelanico trademark
15. ZIRCONIO
Turnover: 47.2 million euro
1995: 36.0 million euro; 1996: 37.9; 1997: 41.5; 1998: 42.1; 1999: 45.6; 2000: 48.1
Production: 7.5 million sq.m (floor tiles: 49%; wall tiles: 51%)
Exports: 52%
Employees: 499
16. AZTECA
Turnover: 47.2 million euro
1998: 35.9 million euro; 1999: 39.1 (2000)
Production: 7.6 million sq.m (floor tiles: 53%; wall tiles: 47%)
Exports: 65%
Employees: 370
17. AZULIBER
Turnover: 47.0 million euro
2000: 40.3 million euro
Production: 4 million sq.m (100% floor tiles)
Exports: 65%
Employees: 185
18. NAVARTI
Turnover: 46.2 million euro
1999: 32.6 million euro; 2000: 42
Production: 15 million sq.m (floor tiles: 80%; wall tiles: 20%)
Exports: 58%
Employees: 382
19. GAYA
Turnover: 44.9 million euro
1995: 33.1 million euro; 1996: 27; 1997: 30.1; 1998: 36.1; 1999: 39.1; 2000: 40.8
Production: 7.0 million sq.m (floor tiles: 80%; wall tiles: 20%)
Exports: 65%
Employees: 300
20. HALCON
Turnover: 44.3 million euro
1999: 31.2 million euro; 2000: 35.2
Production: 10.4 million sq.m (floor tiles: 67%; wall tiles: 33%)
Exports: 80.0%
Employees: 220 (1999)
Turnover: 42.7 million euro
1995: 32.4 million euro; 1996: 32.4; 1997: 37.3; 1998: 41.5; 1999: 41.5 (year 2000)
Production: 11 million sq.m (floor tiles: 65%; wall tiles: 35%)
Exports: 50%
Employees: 400
22. AZULEV
Turnover: 36.4 million euro
1995: 28.8 million euro; 1996: 24.0; 1997: 27; 1998: 26.4; 1999: 28.2; 2000: 31.7
Production: 6.6 million sq.m (floor tiles: 63%; wall tiles: 37%)
Exports: 65%
Employees: 240
23. DIAGO
Turnover: 35.1 million euro
1995: 24.0 million euro; 1996 24.6; 1997: 22.8; 1998: 27; 1999: 28.2; 2000: 32.5
Production: 6.5 million sq.m
Exports: 68.1%
Employees: 260
24. ITALCERAMICA
Turnover: 34.2 million euro
1997: 29.9 million euro; 1998: 33.5; 2000: 34.1
Production: 5 million sq.m (floor tiles: 50%; wall tiles: 50%)
Exports: 60%
25. ESTUDIO CERAMICO
Turnover: 33.0 million euro
1995: 27.6 million euro; 1996: 30.6; 1997: 39.7; 1998: 43.3; 1999: 41.9; 2000: 44.8
Production: 1,000,000 pieces/day (floor tiles: 10%; wall tiles: 90%)
Exports: 26%
Employees: 550
The company produces exclusively trim pieces and small sized tiles.
26. ALCALAGRES
Turnover: 31.1 million euro
1998: 27.6 million euro; 1999: 30.1; 2000: 32.1
Production: 3 million sq.m
Exports: 43.5%
Employees: 240
27. CERACASA
Turnover: 30.4 million euro
2000: 30.1 million euro
Production: 4.9 million sq.m (floor tiles: 72%; wall tiles: 28%)
Exports: 52%
Ceracasa produces porcelain tile under the Granicer brand name and has begun manufacturing white body wall tiles.
28. TRES ESTILOS
Turnover: 30.0 million euro
1997: 36.1 million euro; 1998: 40.3; 1999: 39.1; 2000: 31.2
Production: 950,000 square metres (exclusively trim pieces)
Exports: 35%
Employees: 650
29. GRES DE VALLS
Turnover: 28.5 million euro
1995: 25.7 million euro; 1996: 22.8; 1997: 27; 1998: 26.4; 1999: 27.9; 2000: 31.6
Production: 6.3 million sq.m (floor tiles: 79%; wall tiles: 21%)
Exports: 67%
Employees: 333
30. AZULEJOS PLAZA
Turnover: 27.0 million euro
2000: 27.6 million euro
Production: 6 million sq.m (floor tiles: 65%; wall tiles: 35%)
Exports: 65%
Employees: 160
31. TODAGRES
Turnover: 24.8 million euro
1997: 16.9 million euro; 1998: 18; 1999: 23.8; 2000: 24.7
Production: 4.2 million sq.m (white body single fired tiles: 30%; porcelain tile: 35%; wall tiles: 35%)
Exports: 30%
Employees: 172
Todagres is planning an investment to double production capacity of porcelain tile to 7 million sq.m/year.
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