Alberdi introduces its new porcelain slabs at Coverings 2026

The Argentinian ceramic tile manufacturer presents the new 120x240 cm slabs with 7 mm thickness.

At Coverings, Cerámica Alberdi, together with its brand Vite Porcellanato, introduces to the market a new 120x240cm porcelain tile format with a thickness of 7mm, marking a significant step in the company’s product development and international growth strategy.

The new format is manufactured at the company’s state-of-the-art plant - awarded the TecnAward 2024 as the “Best New Factory in South America” during TECNA 2024 in Rimini, Italy - underscoring Alberdi’s ongoing investment in advanced production technologies.

The launch expands an already extensive porcelain tile portfolio that includes formats such as 60x60, 30x60, 60x120, 20x120, 80x80, 40x80, 20x80, 80x160, 20x160 and 40x160cm, all produced with a 6mm thickness. The reduced thickness across the range plays a key role in improving logistics efficiency and cost optimization. With the addition of the 120x240 cm size, the company further broadens its design and application possibilities, strengthening its positioning within a highly competitive market segment and enhancing its appeal thanks to the diversity of solutions offered.

The expanded format range also supports Cerámica Alberdi’s export strategy, with the company currently shipping to more than 20 countries. By increasing the versatility and scope of its porcelain tile collections, Alberdi aims to provide greater flexibility to architects, designers and distributors, while addressing the evolving needs of an increasingly demanding global ceramic market.

Across all formats, the company offers a wide variety of finishes - including polished, natural and textured surfaces - developed through advanced production technologies such as digital relief systems, which enable increasingly realistic aesthetic effects. The introduction of new large formats entails high technological and human resource demands, reinforcing Alberdi’s commitment to continuous investment in innovation, equipment and workforce training to remain at the forefront of the industry.

As one of Argentina’s leading ceramic producers, Cerámica Alberdi serves a network of more than 500 clients through its commercial brands Allpa, Alberdi and Vite Porcellanato.

Looking ahead to the US market in particular, the company aims to expand its buyer network by supplying products from its two manufacturing plants in Argentina, which together have a production capacity of approximately 3 million m² per month.

An additional competitive advantage is the country of origin: products manufactured in Argentina benefit from an import tariff of only 10% in the United States, supporting the company’s ambitions for further growth in North America.

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