FOR and the M. Biagi Faculty: new international segmentation for the ceramic sector

FOR, the Cerform division devoted to management training for the Italian ceramic sector, is organising a series of training seminars on international marketing which are due to begin on 13 May.
The project aims to promote an awareness of an innovative segmentation system and is organised in cooperation with the M. Biagi Faculty of Economics of the University of Modena and Reggio Emilia.

Entitled "Strategic marketing tools: towards new models of international market segmentation", the initiative follows on from the research project coordinated by Prof Bursi and presented last year called "The ceramic system in the face of globalisation".

There will be four 4-hour seminars with the following programme:

13 May - "International market segmentation: a competitive tool"
20 May - "International segmentation in the ceramic sector"
27 May - "Segmentation techniques and company information systems"
29 May - "Segmentation strategies".

The seminars will be led by professors Tiziano Bursi, Gianluca Marchi, Giuseppe Nardin, Stefano Bordoni and Silvia Grappi.

For information, contact For Multiclient Divisione manager Stefania Tullo: [email protected], tel. +39 0536 999811.