Certech Group reorganises its ceramic division’s sales structure

As of 1 May, Ivan Bondani has been appointed the new Commercial Director of the Certech Group’s ceramics division.

The Casalgrande-based Certech Group has undertaken a major internal reorganisation of its ceramics division consisting of Certech, Vibrotech and Novatech, the latter of which was set up in September 2022 and specialises in raw material treatment plants.

As of 1 May, the commercial activities of the three companies have been placed under a single management structure headed by Ivan Bondani, sales director of Vibrotech since June 2016. Bondani’s remit will be to reorganise, strengthen and coordinate the activities of the various structures to ensure greater market penetration across the group’s entire range of technology offerings.

Bondani has also been appointed operations director of the foreign branches Certech Impianti de Mexico (CD Guadalupe, NL), Certech USA (Lebanon, TN) and Certech Spain (Onda, Castellón).

“In the last two years, Certech Group has significantly stepped up the pace of its development and we now require more efficient and effective organisational methods to enable us to exploit new market opportunities and at the same time offer our customers an even better service,” commented CEO Alberto Palladini.

“Following recent years’ growth, the Certech Group is now a leading supplier of plants, machinery and accessories for ceramic production and offers a constantly expanding portfolio of products for milling, spray drying, glazing and waste recovery along with a level of quality that is increasingly recognised not only in Italy but worldwide,” said Bondani. “Our aim now is to create effective synergies between the group’s various companies and to launch coordinated commercial policies that will enable us to provide our customers with high-quality, timely and exhaustive solutions and achieve an even greater degree of internationalisation. For this purpose, the staff at our foreign branches will also be expanded.”