From creativity to sales: the new CERFORM initiatives

The FOR division of Cerform is continuing its educational activities. With the contribution of Polimoda, it has for some time been addressing specific themes relevant to product development and marketing and will be organising two initiatives this month.

The fifth Trend Setter course will be held on 13 February. The initiative is aimed at ceramic sector professionals involved in new product research activities and has the aim of providing tools and techniques for steering research in keeping with future fashion trends and styles.

23 February will see the first of three one-day sessions (the others will be on 2 and 9 March) of a training project aimed at promoting and making best use of innovative products. Linked conceptually to the first, the course will train participants in the consistent and coordinated use of marketing tools and will be aimed mainly at sales and communication/marketing managers.

Both courses will be tutored by architect Orazio Lo Presti, trendsetter and co-author of the TELLUS trend manuals presented last December at Confindustria Ceramica.

For information: Stefania Tullo, [email protected], Tel +39 0536 999811