New management appointment at Ideal Standard International

Belgian national Catherine Teirlynck has been named Chief Marketing Officer of Ideal Standard International. She holds a masters degree in Marketing Management from Vlerick Management School and a masters in literature from the University of Ghent, Belgium.

She will be responsible for developing and implementing global marketing strategies such as building strong brand equity and driving forward the company's vision to bring the digital age into the bathroom.

Catherine Teirlynck leaves Alcatel-Lucent where she was vice president for marketing with responsibility for all aspects of strategic and operational marketing.