RAK pushes on with Indian expansion

RAK Ceramics has appointed Bhupendra Vyas and Prakash Guddad in strategic roles for its Indian operations. The UAE-based company has been looking at expanding aggressively in India, and the appointments are a move to strengthen the core team of the company and improve the brand profile. Mr Vyas, who has joined RAK Ceramics as President (Operations), will be responsible for the company’s marketing and operations while Mr Guddad, who has come on board as Chief Advisor – Marketing, will oversee the brand management, and marketing initiatives.

Over the last few years Rak Ceramics (India) has been growing steadily and is now aiming to become the market leader through the launch of new products and leveraging on the expertise of the new managers. Bhupendra Vyas is a veteran of the ceramics industry with almost 30 years of experience working for Kajaria Ceramics and Bell MarboGranit.

The RAK Group is the world’s third largest ceramic tile producer with volumes of more than 100 million sq.m/year produced in 15 factories, including 10 in the Arab Emirates and a further 5 in Bangladesh, India, Iran, China and Sudan.