Rocersa sets its sights on Italy

Rocersa sets its sights on Italy23/1/2003 - The Spanish company Ceramica Rocersa of Villareal (Spain) is preparing to establish a presence in Italy. After contacting prestigious dealers in various Italian cities and conducting a survey of the Italian market, Rocerca has appointed Luciano Lago sales manager for the Italian market. After previously working for several years as Italian market manager for one of the most important Spanish groups in the sector, Mr Lago now has the job of setting up the new Italian structure and opening a sales office.

Rocersa is the brand name of Roig Ceramica S.A., a company that has been producing floor and wall tiles for more than 25 years and has 4 factories in the Castellon area (Villareal, Nules and Alcora) and a total output of about 10 million square metres/year of single-fired tiles and porcelain tile.
The Spanish company has a turnover of more than 62 million euro and exports about 60% of its output to 65 different countries. It has its own sales offices and warehouses in France, Canada, Mexico, Portugal, Germany, Czech Republic, the UK and the USA.

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