SRS opens in Egypt

SRS Egypt is the name of the new foreign branch of SRS, an Italian company that specialises in ceramic design and the production of silicone rollers with the division Assoprint, officially opened on 30 January.

The Egyptian branch, which joins those already operating in Brazil, Spain, Mexico and Iran, is located in the industrial area of Abu Rawash, about ten kilometres from Giza, and has a showroom featuring innovative Italian design projects and a laser laboratory equipped with printing machines for laboratory tests.

The seven-person resident team will offer local customers effective pre- and after-sales support. SRS is introducing new kinds of engraving that achieve innovative and striking printing effects to the Egyptian and neighbouring markets such as Syria and Jordan, along with original and modern designs developed by the company’s Italian creative centre.