FRITTA: FIND YOUR ESSENCE

Fritta has chosen Cersaie for the launch of its latest new products designed for creating functional, versatile and highly customised surfaces. Fritta’s booth at the show, based on the concept of Find Your Essence, displayed a collection of high-quality surfaces that do justice to the beauty and authenticity of each design along with a range of effects and finishes tailored to the preferences and needs of each individual manufacturer. Through a meticulous selection of materials and processing techniques, the product range offers enormous creative potential, allowing ceramic tile producers to select the surfaces that best meet their specific needs.

The three series of products on display at Cersaie – Serenity, Freedom and Emphasis – each boast exceptional technical and aesthetic qualities.

Freedom is ideal for creating surfaces rich in reliefs, while Emphasis stands out for the elegance of its finishes and Serenity conveys a sensation of calm and well-being.

Pure Matt, the innovative solution for unpolished matt finishes

One of the most innovative products on display at the Fritta booth at Cersaie 2024 is Pure Matt from the Serenity collection. This product is ideal for creating soft yet highly functional non-reflective matt surfaces and offers a cost-effective alternative to polished matt finishes while significantly improving a number of technical characteristics.

Matt surfaces are currently a major trend in both interior and exterior design and are popular for their sophisticated and contemporary look.

Pure Matt delivers soft, subtle and non-glossy finishes, making it ideal for elegant and modern surfaces. Its exceptional versatility enables it to adapt seamlessly to various design styles, making it an excellent choice for architects and designers.

Designed to surpass even the highest expectations in performance and aesthetics, Pure Matt is a highly competitive option for any ceramic project.

Its main characteristics include:

• Excellent stain resistance: Pure Matt creates durable, easy-care surfaces with superior stain resistance to traditional glossy products.
• Chemical resistance: Pure Matt complies with the strictest standards in terms of durability and resistance to harsh environments.
• Zero reflections: Pure Matt delivers an authentic non-reflective matt appearance that adds a modern and sophisticated touch to any space.

Alongside Pure Matt, the Serenity series also includes products for creating steel-effect surface finishes with a higher percentage of vitreous material than traditional glazes, resulting in superior technical and aesthetic characteristics.

This highly transparent glaze stands out for its excellent slip resistance and allows for a good level of shade variation while preserving the vibrancy of surface colours without the need for glossy glazes. It also contains specific additives that allow it to be used in any production line configuration.