CWW meets Bill Griese (TCNA)

Watch the interview recorded at Coverings 2025 with the Deputy Executive Director of the Tile Council of North America.

In this interview with Paola Giacomini (Editor-in-Chief of Ceramic World Review), Bill Griese, Deputy Executive Director of the Tile Council of North America, discusses the challenges and opportunities facing the ceramic industry and market in the United States, largely shaped by macroeconomic factors influencing demand. He also addresses competition from non-ceramic flooring materials and confirms sustainability as a strategic driver for the ceramic sector. Not surprisingly, the TCNA is strongly committed to promoting education, innovation, and concrete decarbonization initiatives—including the organization of the 2nd Flooring Sustainability Summit, scheduled to take place in Washington, D.C., on July 16–17.