EXPO FRITTA: A renovated showroom for a new ceramic experience

Fritta transforms its showroom to highlight the design and versatility of its ceramic solutions.

Fritta, the Spanish frits, colour and glaze manufacturer has completely renovated its permanent showroom, EXPO FRITTA, at its heaquarters in Onda, Castellón, to offer a more immersive and sensory experience. Designed to inspire, this space has been transformed into an environment where industry professionals can explore firsthand the versatility and design that define the company’s ceramic solutions.

A space designed to explore ceramic design in depth

The renovation of EXPO FRITTA reflects Fritta’s commitment to continuous evolution, providing ceramic solutions that adapt to the market’s needs. To achieve this, the showroom has been structured into different areas, where each product is showcased in a wide variety of finishes, allowing visitors to appreciate both its aesthetics and functionality.

Among the highlights of this edition, professionals will discover PURE MATT, a deep matte finish with no light reflection that redefines the standards of ceramic surfaces. Its balance between softness and durability makes it the ideal choice for those seeking sophisticated, high-performance surfaces. Furthermore, its development meets the growing demand for matte finishes with enhanced technical properties, offering an innovative alternative to more traditional ceramic finishing processes.

The EXPO FRITTA experience: Innovation, customization, and professional support

EXPO FRITTA stands out as an interactive space where professionals can experience ceramic surfaces firsthand. Thanks to its engaging design, visitors can touch, observe, and analyze each finish in detail, gaining a deeper understanding of how the combination of materials, colors, and textures can transform a space.

Additionally, the showroom is designed as a space for dialogue, where Fritta’s team guides each visitor in finding solutions tailored to their specific needs. The company not only provides high-quality products but also works closely with clients to ensure that every choice meets the technical and aesthetic requirements of their projects.

FIND YOUR ESSENCE: A vision that goes beyond design

FIND YOUR ESSENCE is the philosophy that guides Fritta’s vision, inviting professionals to discover new ways of understanding ceramic design. More than just a showcase of finishes, the showroom is structured into three main categories, each designed to offer a distinct aesthetic and functional approach:

• SERENITY: Finishes that convey calm and sophistication, offering a balanced aesthetic with advanced technical performance. PURE MATT belongs to this category.
• FREEDOM: Solutions designed to highlight relief and depth, creating a sense of volume and dynamism in ceramic surfaces.
• EMPHASIS: Finishes that enhance the elegance and exclusivity of ceramics, creating a visual impact and evoking unique emotions through design.

Each of these categories invites visitors to explore ceramic design through touch and sight, discovering the many possibilities that Fritta's surfaces have to offer.

This evolution of the showroom reinforces Fritta’s vision as a brand that not only follows trends but drives them forward through the development of advanced ceramic solutions. With this renovation, EXPO FRITTA solidifies its position as a space where design excellence and functionality come together, offering every visitor a truly unique experience.