Laminam, a successful business model

Laminam’s revenues reached 110 million euros in 2018 (+30% on 2017). Sales of large size ceramic panels were strong both on the exports markets and in Italy (+20%). Russia and China are showing very good growth trends.

Amongst building materials manufacturers, Laminam’s results continue to surprise. In the last three years the Italian manufacturer of large-size ceramic panels and slabs (1000x3000 mm in 3 mm and 5.6 mm thicknesses and 1620x3240 mm in 5.6 mm, 12 mm and 20 mm thicknesses) has registered growth rates of 36% in 2016, 25% in 2017 and 30% in 2018, reaching revenues of 110 million euros last year. Progress in sales was strongest in international markets, which account for 80% of turnover, although also the Italian market performed well, registering a 20% growth on 2017.

In this framework, the two Laminam’s plants in Italy (Fiorano Modenese and Borgotaro) and the factory opened in Russia two years ago are struggling to keep up with demand that is experiencing exponential growth in both the furniture industry and architecture; these are the two macro-areas in which Laminam operates and which are now very similar in terms of revenues.

CEO Alberto Selmi confirmed that an important contribution to the group’s results came from Laminam Russia, which already last year returned a positive EBITDA and operating profit, and whose factory is almost saturated, therefore requiring the installation of a second line.

Excellent prospects also come from China, where sales doubled last year and where a commercial joint venture with the Chinese distributor was set up to ensure greater market penetration. “If the growth trend remains at these high levels over the next few years, we may consider making an investment in production directly in China”, Selmi stated.

Read the interview with Alberto Selmi published on Ceramic World Review 130/2019