The new Made Expo to be held in Milan

Mar 06, 2007

6/03/07 - MADE Expo (Milano Architettura Design Edilizia) will be held in the modern Rho Pero exhibition centre from 5 to 9 February 2008.
The exhibition will combine the longstanding event SaieDue with Buildup Expo, the Fiera Milano event that made its debut this year.
The organisers' aim is to create a single international showcase of Italian architecture and building that will represent all the components of the building process, from earthmoving machinery through interior finishings and demolition to architectural projects. This first edition is expected to be held in a space of 100,000 square metres.

MADE Expo is organised by Made eventi srl, an equal-share joint venture between Federlegno Arredo (owner of SaieDue) and the group owned by entrepreneur Giulio Cesare Alberghini (organiser of SaiDue for 26 years through the company On-Organizzazione Nike).
The chairman of Made eventi is Andrea Negri, formerly chairman of Edilegno and managing director and sales manager of Rintal.
To make this operation possible, Federlegno will soon acquire Buildup Expo from FieraMilano.

The show will initially be held annually (the dates have been established up to 2009) but will subsequently become biennial.

The in-focus section contains a presentation of the new logo

loghi/MADE_213.jpgThe logo of MADE ExpoThe logo of MADE Expo
- Milano Architettura Design Edilizia

The project behind the new event is encapsulated in its name.
The words making up the acronym sum up the key elements of the exhibition while the name itself reflects the industriousness and activity typical of the building industry.

The essential red logo was created by the firm Cerri e Associati.