Sicer opens new showroom in Lebanon

Sicer holds an open day at its Tennessee facility’s new Gallery, where it showcases its latest innovations in ceramic decoration.

Sicer USA, the Italian ceramic glaze and colour producer’s branch in Lebanon, Tennessee, has inaugurated its new showroom with an open house event held from 3 to 7 June. Built in the distinctive style of all Sicer showrooms worldwide, the new Gallery provides an immersive space where US and international customers can explore the latest product innovations developed by Sicer’s laboratories and engage with a dedicated team.

The Sicer USA production plant, which opened in mid-2023, spans over 10,000 square metres and features state-of-the-art ink composting and filtering facilities, with a strong focus on sustainability and efficiency.

The Lebanon branch is an important hub for the company, providing customised solutions that comply with US standards and meet international market demands. It ensures rapid response times, reliable technical assistance and continuous support for local tile manufacturers, most of which are owned by Italian groups.

A further support for the American customers is represented by Sicer’s advanced production unit in the North of Mexico, where the company manufactures frits and grits.