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Tiles

Sichenia Group creates new company called Phorma

Jun 27, 2005
27/06/05 - Phorma, the new company set up by the Sichenia Group of Sassuolo (MO), has been officially presented to the public. Management representative Daniele Rompianesi chose the splendid setting of Spezzano Castle to present the new company’s brand and innovative products to Italian customers and the press.
The company is based in Fiorano Modenese (MO) and will produce high-end natural stone imitation porcelain tile.

“The launch of a new company at a time of stagnation in the market gives the idea of a dynamic, cutting-edge company,” explained Rompianesi. “It represents an investment in the region and combines the existing expertise and recognised values of the Group with new strategies and product lines to win new segments of the market.”

The first four lines produced by Phorma – Terrae, Aquae, Lyra and Meridie – were unveiled to the public on Friday 24 June during the opening evening.
These products’ natural appearance testifies to the new company’s decision to create products with sophisticated aesthetic appeal and textures in order to win a high-quality, exclusive market segment.
Daniele Rompianesi also announced that the company will soon be launching additional new lines.

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