Villeroy & Boch holds its own, closing 2025 with 1.8% growth

The German group ended the financial year with revenue of €1,447 million, driven by its Bathroom & Wellness division. Gabi Schupp is set to step down as Chairwoman of the Management Board on 31 May.

The Villeroy & Boch Group reported revenue of €1,447 million in the 2025 financial year, an increase of 1.8% over the previous year. Operating EBIT remained stable at €97.8 million. Despite a challenging market environment, the Mettlach-based multinational concluded a year focused on strategic realignment, achieving positive results primarily through the integration of Ideal Standard.

Bathroom & Wellness drives revenue

The Bathroom & Wellness Division accounted for 78% of total revenue, reaching €1,124.5 million (up 3.4% on 2024, adjusted for currency effects). The Europe, Middle East and Africa (EMEA) region performed positively, while the Asia Pacific and Americas regions recorded a decline. The strongest sales growth was achieved by the taps, shower systems and sanitary ceramics segments, driven by successful innovations such as ALU+ made from recycled aluminium, the new Vortex flushing technology and the i.life, Architectura and Antao collections.

The division closed the year with an operating profit (EBIT) of €65.2 million, on a par with the previous year.

Dining & Lifestyle remains stable

The Dining & Lifestyle division maintained its position in the 2025 financial year with sales of €319.8 million (up 1.0% on the previous year) and an EBIT of €32.6 million – an improvement on 2024. The strong fourth quarter and successful new launches, such as the Fleur collection, contributed to the result. The Asia Pacific and Americas regions delivered the strongest performances, while the EMEA region recorded a slight decline. In terms of sales channels, the stationary retail partners stood out with growth of 9.4%.

Investments

In 2025, the Villeroy & Boch Group invested €45.8 million, primarily toward the modernisation of production facilities and company-owned retail stores. For the current year, the Group plans to invest up to €50 million, aimed at the further strategic expansion of its two divisions and the introduction of SAP S/4HANA enterprise software.

Outlook for 2026

Forecasts for 2026 are less favourable. In view of the current economic climate and geopolitical tensions – including the conflict in the Gulf region – Villeroy & Boch expects consolidated sales to decline by between 6% and 9% compared to 2025, with an operating EBIT of between €75 million and €85 million. In the first three quarters of 2026, the decline in net sales and operating EBIT will be more pronounced following the sale of the Northern European business of the Gustavsberg and Vatette brands effective 1 October 2025.

Gabi Schupp steps down as Chairwoman

Gabi Schupp, a member of the Management Board since 2019 and Chairwoman since 2024, is set to step down on 31 May 2026. She will continue her involvement with the company in a consultancy role. In a statement released on 24 April, Andreas Schmid, Chairman of the Supervisory Board, noted that Gabi Schupp leaves behind a resilient company perfectly prepared for future challenges. The acquisition of Ideal Standard was conducted with

“entrepreneurial vision and great skill to transform a company with a long tradition into a forward-looking group”, he added.

Villeroy & Boch is now entering a phase of comprehensive management reorganisation, moving toward a more collegiate structure with an Executive Board Spokesperson.

The future Executive Board will consist of four members and will be structured according to strategic priorities: Georg Lörz will be responsible for the Bath & Wellness division and will assume the role of Executive Board Spokesperson. Peter Domma will head the Dining & Lifestyle division and oversee Digitalisation and IT. Markus Warncke will stay on as Chief Financial Officer. Esther Jehle will be responsible for HR and Organisational Development and will lead Operations within the Bath & Wellness division.