Ceramics of Value 2025

The third edition of Ceramica di Valore (Ceramics of Value) brought together more than 200 professionals from across the ceramic industry for an afternoon of networking and technical insights.

With over 200 participants, 15 speakers and 9 presentations, the Ceramica di Valore (Ceramics of Value) technical conference organised by Ceramic World Review and CeramicWorldWeb in collaboration with Acimac once again proved to be an event of great interest for the sector. Now in its third edition, the event held on 19 November in Baggiovara (Modena) provided an afternoon of networking and technical insights, reaffirming its role as a key meeting place for professionals from across the ceramic industry, from technology and material suppliers to tile manufacturers.

The 2025 conference focused once again on the value of ceramic products and the ways in which technologies and materials can make a tangible contribution to improving their competitiveness.

The nine technical presentations addressed several key themes for ceramic tile production, including aesthetics, sustainability, product technical quality and process efficiency, with the aim of creating increasingly smart factories with a lower environmental impact.

“Ceramic production technology has reached such high levels of aesthetics, productivity and cost efficiency for customers that making further major technological advances is becoming increasingly challenging,” observed Acimac’s chairman Paolo Lamberti in his opening remarks. “This is why it is essential to focus on process improvements and innovations that are genuinely visible to the market and can make a real difference for our customers. Meeting this challenge in today’s market requires collaboration across the entire supply chain to stay one step ahead of foreign competitors.”

The presentations, all of which are available on CeramicWorldWeb.com in both video and slide format (only in Italian language), were as follows:

• LB Technology outlined the results achieved with LB Hybrid dry body preparation technology, highlighting the significant reductions in energy and water consumption as well as the quality of semifinished products.
• Smaltochimica presented its new Greentech range of additives and digital products developed using raw materials recovered from renewable sources.
• BMR and Italvision described the concept of the “digital and sustainable factory”, where mechanics, electronics and machine vision are fully integrated to achieve advanced process control along the entire production line, thereby improving quality and efficiency while reducing waste.
• In the session devoted to aesthetics and decoration, Colorobbia, Sicer and Smalticeram presented their latest new materials for reliefs and three-dimensional surfaces. Colorobbia presented its water-based Hybrid Digital Aura series and the new Graffiti White high-opacity, fast-drying ink. Sicer presented its latest project, Rosso Cardinale, which creates three-dimensional structures through the combined use of multiple innovative materials. Smalticeram outlined its ongoing research aimed at combining performance, sustainability, feasibility and reproducibility of the production process.
• In the field of plant technology, Sacmi presented its complete, integrated and intelligent digital decoration line capable of synergistically combining ink, grit and structuring material application, supported by an infrastructure for real-time tracking and synchronised piece centring. System Ceramics focused on its solutions for overcoming the challenges of digital printing, transforming frequently-occurring problems into opportunities for improvement.
• I-Tech and Inter Ser illustrated two automated glaze and ink distribution systems that reduce waste and improve quality.

As in previous years, the closing remarks were delivered by Stefano Lugli, head of Acimac’s technical and economic department, who reviewed the key measures introduced by the recent Italian Budget Law with a particular focus on the hyper-amortisation scheme supporting investment in Industry 4.0 and 5.0 capital goods.