Cersaie 2022: Colorobbia Group celebrates the art of color

On Wednesday 28 September, Colorobbia will organize a live painting show by Italian artist Alessio Londi. The work will later be reproduced in an NFT, in a limited series of 100 pieces.

From 26 to 30 September 2022, the Colorobbia Group - an international leader in the production and distribution of raw materials and semi-finished products for the ceramic and glass industries, and synonymous of quality since 1921 - will be present with its innovative products at Cersaie 2022 in Bologna (The International Exhibition of Ceramic Tile and Bathroom Furnishings), one of the most important events in the world of surface design, bathroom furniture and finishes for architectural space.

For the occasion, on Wednesday 28 September, at the Colorobbia ceramic color manufacturer's stand, it will be possible to experience a unique live painting show by Italian artist Alessio Londi on a wall of ceramic slabs. For the first time in this industry, the work created during the event will later be reproduced in an NFT, in a limited series of 100 pieces.

This record will be donated by the Colorobbia group to its best clients, who will receive a certificate of ownership of one of the digitized, unique and exclusive works numbered from 1 to 100.

NFTs (Non-Fungible Tokens) are computerized certificates via blockchain that attest to authenticity, uniqueness and ownership of a digital object. What distinguishes NFTs from other tokens is precisely that they are not fungibility: they are therefore not interchangeable, as they are representative of something unique.  Even the most important museums and famous brands in the world have used this tool to create a kind of "hidden digital world" made of colors sounds, lights, in which the viewer is completely immersed and led to forget about reality for a moment. The viewer is emotionally involved in a mix of colors and 3D shades, which give shape to textures and patterns.

A true revolution for the ceramic and digital industries that once again underscores the group's ability to continuously evolve and propose new ideas and products Made in Italy cutting-edge.