Countdown to the 40th Cersaie
Cersaie 2023 will be held in Bologna from 25 to 29 September 2023 and is expected to be fully sold out.
From 25 to 29 September, Bologna will reprise its role as the global capital of the ceramic industry when the city’s exhibition centre hosts the 40th edition of Cersaie. This year marks an important anniversary for the show, which after 40 years remains the world’s foremost meeting place for industry professionals and a unique opportunity to discover the latest trends and innovations in the world of ceramic tiles and bathroom furnishings.
As announced by Confindustria Ceramica’s Vice Chairman Emilio Mussini, Cersaie 2023 is expected to fully occupy the 145,000 square metre floor space (a few thousand square metres more than in 2022) present in this year’s 15 available halls. The number of exhibitors will also be slightly higher than the 624 that took part last year. Ceramic tile producers will make up almost 57% of the total, while the bathroom furnishings sector will account for 15%. Overseas exhibitors will comprise around 40% of the total, once again demonstrating Cersaie’s exceptional international scope.
As well as being an international exhibition, Cersaie is also a global showcase for Made in Italy, an aspect stressed by Confindustria Ceramica Chairman Giovanni Savorani who also announced that the Italian Minister of Enterprise and Made in Italy Adolfo Urso will be present at the inaugural conference on Monday 25 September.
A number of initiatives are being organised to celebrate Cersaie’s 40th anniversary, including the exhibition poster which uses the image of a gateway to convey the idea of a passage through time and space. Cersaie 2023 will offer visitors a guided tour through the achievements of the past forty years, accompanying them on a journey into the past but above all opening a door to the future.
For this purpose, the exhibition centre will feature a trail consisting of five locations (in the Services Centre, in Galleries 21/22 and 25/25 and in Hall 37), where graphics and videos will be used to present products, personalities, events and music that defined each decade. In April, Cersaie also launched a campaign on its social media channels aimed at Italian and international exhibitors, which presented the products, projects and events that shaped the history of the exhibition and of the producer companies themselves over this period of four decades.
Cersaie 2023 will once again host a wide range of cultural events including prestigious exhibitions (such as Top Star and Bologna Arte Architettura), a keynote lecture held as part of the Building, Dwelling, Thinking programme (past speakers have included 12 Pritzker Prize laureates), the Press Café conversations, and the hands-on experience offered by the Tiling Town workshops.
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