Ideal Standard appoints new Chief Marketing Officer

Ideal Standard International, a leading multinational bathroom solutions provider, has announced the appointment of Kerris Bright as new Chief Marketing Officer. Bright, formerly in charge of global marketing at British Airways, will head the strategic marketing division with responsibility for branding, innovation, research and market segmentation.

She will make an active contribution to general group management and will work in close contact with the commercial and manufacturing divisions with the goal of increasing market shares and profitability.