The innovative spirit of Prayag Clay Products

Founded in 1937 in the city of Varanasi in the state of Uttar Pradesh, Prayag Clay Product (PCP) is one of India’s top three structural clay product manufacturers in terms of volume, quality and the breadth of its product range.

The company has always played a key role in the country’s architectural development by supplying products for the construction of public works, housing and historic building renovation. Due to its ability to offer highly customised, tailor-made solutions, it also enjoys an excellent reputation outside India and exports 60% of its output.

Prayag is highly investment and innovation oriented and has become the first company in northern India to introduce energy-efficient interlocking lightweight blocks, an innovative product that will help the Indian building industry achieve its latest goals in terms of sustainable construction.

About this project Dishaant Badlani and Petros Avgoustidis respectively managing director and chief operating officer of Prayag Clay Product, say:

“The green building sector is growing rapidly in India as it is seen as the only effective response to the alarming levels of pollution, so it’s important to offer the market appropriate solutions while at the same time promoting a change in mentality. The fact that only about 5% of all buildings in India currently have green certification gives an idea of the market’s enormous growth potential”.

Read the full interview published in BWR 1/2023