Roca Group acquires majority stake in Antonio Lupi Design

Spanish multinational enters the luxury segment with the acquisition of the iconic Italian bathroom brand.

Roca Group is continuing its international expansion at a rapid pace. Following the announcement of a €70 million investment in the construction of a new factory in Kazakhstan and just days after acquiring Australian company Phoenix, on 22 July the Spanish group announced an agreement to acquire a majority stake in Italian company Antonio Lupi Design. The transaction, carried out through its premium segment subsidiary Laufen, will enable Roca to enter the luxury market with a partner that combines artisanal tradition, technical innovation and international prestige.

For Antonio Lupi Design, which will retain its identity and full operational independence, the partnership with Roca will provide a platform for accelerated international growth. Founded in 1950 and headquartered in Stabbia (Florence), the Tuscan company has successfully combined artisanal know-how with business acumen, gradually building a reputation for quality and reliability. Today, its products are sold in over 80 countries, generating a turnover of €42 million in 2024 with a team of 100 employees.

Antonio Lupi will remain under the leadership of the founding family and will continue to operate from its Stabbia headquarters, which also houses its main showroom, R&D centre and production facilities.

“We are convinced that this operation represents not only a great strategic opportunity, but also a chance to expand both in Italy and abroad, bringing benefits to both companies and to our customers, while securing a strong future for the company,” said the Italian group’s CEO Andrea Lupi.

Roca Group’s CEO, Albert Magrans, stated:

“The combination of Antonio Lupi, the undisputed global leader in bathroom luxury, with our premium Laufen division places us in a privileged position in the high-end market segment.”