Visitors confirm Tecnargilla's world leadership position

Tecnargilla has once again proven to be the world’s leading fair for supplies to the ceramics industry. That’s according to the results of a qualitative and quantitative study carried out by the Nets research firm after the close of the 2010 trade show.

Over 66% of the visitors who were interviewed rated Tecnargilla from “good” to “excellent” in terms of quality. According to those surveyed, Tecnargilla is the international fair that offers the widest product range—the halls of Rimini Fiera showcase all kinds of technology and resources for the production of tiles, bathroom fixtures, brick, and technical ceramics—and features the highest number of top-tier exhibitors. Practically every leading company in the sector took part in the 2010 fair, and confirmed their intention to be back to exhibit in September 2012.
For this very reason, over 54% of the visitors who were interviewed said that in the last two years they had attended only Tecnargilla.

These approval ratings put Tecnargilla head and shoulders above similar fairs, which international operators now consider to be events of merely regional significance.

The visitor profile is a highly qualified one, another indicator of the event’s standing. Professionals from the technical and sales departments of companies that produce ceramic products accounted for over 80% of visitors. Out of these, over 40% occupy decision-making positions at their company. Among visitors from abroad, this figure rises to 67%.

Tecnargilla 2010 closed out with record attendance. Some 31,599 people (a 0.5% increase from 2008) packed the halls of the Rimini expo center. Out of these, 14.603 came from abroad, a figure that was up 18.6% compared to 2008.