The world’s leading sanitaryware manufacturers (2024)

In 2024, Roca, Kohler, Toto, Geberit and Villeroy & Boch maintained their positions as the multinational groups with the highest production volumes.

In 2024, the broad downturn in construction investment prompted even the world’s largest ceramic sanitaryware manufacturers to reduce their output by a few percentage points, as several players anticipated a recovery in sales as early as 2025.

According to data collected by MECS for Ceramic World Review, in 2024 the Spanish group Roca reaffirmed its position as the world’s largest sanitaryware manufacturer, marketing its products under the Roca, Laufen, Celite, Parryware, Jika and Ying brands. Production totalled 23 million pieces (down from 24 million the previous year). Headquartered in Barcelona and active in other industrial sectors, the group operates 78 production facilities, including 7 in Spain and a further 71 spread across Europe, South America, North Africa, Asia and Oceania. It employs 19,500 people and in 2024 reported consolidated revenue of €1,948 million, down 5.3% from €2,057 million in 2023.

Although no official figures are available, the Kohler Group (USA) has also confirmed its place among the leading players with an estimated production capacity of over 20 million pieces and factories in the USA, Mexico, Brazil, Morocco, Thailand, India, China and Indonesia. The group markets sanitaryware under the Kohler, Jacob Delafon, Sterling and Ann Sacks brands.

Other major manufacturers with outputs of around 10 million pieces include TOTO, Geberit and Villeroy & Boch. The Japanese group TOTO, which also operates in the tile sector and other industrial segments, produced 9.9 million pieces of sanitaryware in 2024. It has 16 production facilities (4 in Japan and 12 in China, Taiwan, Indonesia, India, Thailand, Vietnam, Mexico and the United States) and reported consolidated sales of 724.5 billion yen (approximately €4.4 billion).

The Swiss group Geberit, whose sanitaryware production facilities are located exclusively in Europe (Switzerland, France, Germany, Italy, Finland, Sweden, Poland, Portugal and Ukraine), has an estimated installed capacity of 14 million pieces. It expects its Bathroom Systems business unit to close 2025 with revenue up 5% on the approximately €980 million achieved in 2024.

Following the acquisition of Ideal Standard in 2024, the German group Villeroy & Boch now has nine production facilities with an estimated installed capacity of 10 million pieces in Germany, France, Hungary, Romania, Thailand, the Czech Republic, Bulgaria, the United Kingdom and Egypt. The Bathroom & Wellness division generated revenues of €1,099 million in 2024, a figure that is expected to rise by a few percentage points by the end of 2025.

Another major player in the sanitaryware sector is the Colombian group Corona, which produced 7.2 million pieces in 2024 against a production capacity of 10.9 million pieces. The group, which also operates in the ceramic tile and other industrial sectors, has seven factories (2 in Colombia, 3 in Mexico and one each in Nicaragua and Guatemala), employs 3,856 people and markets its products under the Corona, Mansfield, Incesa Standard, American Standard, Ecoline, Vortens and Ambience brands. Corona closed 2024 with consolidated revenues of €663.2 million, including €292.4 million from sanitaryware, €137 million from ceramic tiles and €234 million from other sectors.

Further down the ranking are several companies with outputs ranging from 4 to 7 million pieces, including Lixil (Japan), Huida and Arrow (China), Dexco (Brazil), VitrA (Turkey), Rak Ceramics (UAE) and the Polish company Cersanit. In 2024, Cersanit produced and sold 4.4 million pieces (against a capacity of 6.2 million), generating turnover of €160 million. This was equivalent to 37% of consolidated revenues (€435 million), while the tile business contributed €260 million. The Cersanit Group employs around a thousand people at its two facilities in Poland and Ukraine.

Not far behind is Duravit, with 3.9 million pieces produced in 9 factories (3 in Germany, 2 in Egypt, 2 in China and one each in France and India), with a tenth facility recently added in Canada. With around 6,800 employees worldwide, the group operates in the high-end segment and generated consolidated revenues of €631.2 million in 2024.

Next in the ranking we find the Egyptian company Lecico (3.7 million pieces) and the Turkish company Turkuaz Seramik (3.6 million pieces). Further back are Isvea (Ece Holding) with a capacity of 2.85 million pieces, the Thai manufacturer SCG (1.6 million pieces) and the Peruvian company Trebol (1.34 million pieces). Other well-known brands with production volumes between 1 and 3 million pieces include Hindware and Cera (India), Ferrum (Argentina), Canakcilar (Creavit) in Turkey, Cisa (Ecuador), Cleopatra (Egypt), Saudi Ceramics (Saudi Arabia), Ceramic Industries (South Africa) and Viglacera (Vietnam).