The Leier group expands in Romania

Leier International (Austria) continues to have a lot of confidence in the brick and tile industry,

Leier International, one of the leading players in the European brick and tile industry, continues to have a lot of confidence in the brick and tile industry, so much so that in the two-year period 2018-2019 it completed two acquisitions in the sector.

The first was Brikston and the second Siceram, two Romanian companies with a strong market presence that will receive a big boost in terms of its business development from membership of the group.

Following the recent acquisitions, the group is now the largest building materials producer with a unique product portfolio in terms of both the breadth and depth of their range. In 2019 the total turnover of the Leier Group in Romania stood at approximately 60 million euros.

“With its strong tradition of clay brick construction, Romania has long been part of our development plans - said Michael Leier, CEO di Leier Group - We thought that the best way to strengthen our presence would be to acquire businesses already well established in the country and with proven experience in the sector. So when the opportunity arose, we did not hesitate to enter into negotiations to acquire first Brikston and then Siceram. The business talks were completed in 30 days. We intend to continue to invest in Romania, and if other similar opportunities arise we will certainly take them without thinking twice.

In the heavy clay sector, Leier already operates 9 factory sites in Hungary, Poland, Slovakia, Romania and Croatia, but it also operates in real estate management, concrete, metalworking, mechanical engineering as well as sales and service of automotive brands with other production plants in Austria and Hungary.  In 2019 it posted consolidated turnover of 380 million euros, 70% of which was generated by building materials (bricks and concrete).

In the two-year period 2018-2019 has been invested about 120 million euros in plant upgrades: cutting-edge sustainable and energy-saving technologies from leading European suppliers with consolidated experience and know-how.

Leier International continues to have a lot of confidence in the brick and tile industry, so much so that in the two-year period 2018-2019 it completed two acquisitions in the sector. The first was Brikston and the second Siceram, two Romanian companies with a strong market presence that will receive a big boost in terms of its business development from membership of the group.

Read the interview with Michael Leier in Brick World Review 2/2020