Laminam: a winning formula based on products and strategy

In an in-depth interview, Laminam's CEO Alberto Selmi covers various aspects of the company's activities, from research on the most innovative products to overseeing international markets.

One of the key statements in Laminam’s corporate presentation is “Our horizon is the world”, a vision that the Fiorano Modenese-based company – a leading global brand in the field of large surface coverings – has pursued since its inception. In just over 20 years, this ambition has driven Laminam to establish a strong presence in key international markets, with subsidiaries in Australia, Japan, China, Canada, the USA, Benelux, France, Germany, the UK, Poland, Russia and Israel. This global network expanded further in January with the founding of Iberstone Lam in Spain and the official acquisition of a majority stake in Laminam Japan.

Anyone who has followed Laminam’s trajectory over the past decade cannot fail to acknowledge its remarkable achievements: average annual revenue growth of 20% and a doubling of business in the last five years, despite global disruptions including the pandemic, wars, soaring inflation and rising interest rates.

“These results,” CEO Alberto Selmi tells us, “are based on a combination of an innovative, high-performance product and a long-term strategy and business model built around international expansion.”

Despite the challenges and complexity of the past year, 2024 also ended positively for Laminam.

“Turnover grew by 5% in 2024 – Selmi explains. - We are satisfied with the results. Overall, we’ve seen positive performances across all geographical areas with just a few exceptions - such as China which has historically been an enormous and important market for Laminam but is currently experiencing a decline in volumes due to the severe crisis in the real estate sector. We are confident that 2025 will be a better year, particularly because of the hard work we did in 2024 in laying the foundations for further success.”

Meanwhile, the company is preparing for its upcoming appointment with the Salone del Mobile, starting on April 7th in Milan. Here, Laminam will introduce ten new finishes for interior design and the furniture industry, expanding a product range that is already among the most extensive in the sector – particularly considering the configurations that can be achieved by combining five standard sizes, over 130 colours and surface finishes and five different thicknesses, including the most innovative TwO of just 2 mm.

Our meeting with Alberto Selmi turned into a wide-ranging conversation that touched on all aspects of the company's life, strongly characterized by digitalization, not only limited to research and production processes but extended across all areas of marketing, commercial and logistics management. Among the various topics addressed, there were also Laminam’s exponential growth in the world of furniture, innovation in products and services to offer a better customer experience, the evolution of trends, the constant dialogue with the design world, and recent initiatives in sustainability.

Read the full interview published in Ceramic World Review 160